About us

Paris - Istanbul

SU – which means water in Turkish – was born of an encounter at the intersection of Asia and Europe, between Paris and Istanbul. Reflecting a subtle balance between Parisian chic, Anatolian crafts-manship and Istanbul energy, SU breathes new life into Resortwear. The collection is designed in Paris, le Marais, and made in Istanbul, with the same producers since the beginning.

Savoir-faire revived

Combed cotton gauze, linen voile, refined raw edges, hand-knotted fringe, hand-painted textures… SU is proud to work only with the finest natural materials, whether in fabrics custom-made in Anatolia or the highest quality fabrics sourced in Italy. A reverence for artisanal techniques and handcrafted savoir-faire is reflected in every step of the production process, to ensure that each piece is unique.

Le feel-good chic

Kaftans, dresses, kimonos, and ponchos inspired by the most remote shores, offered in a palette of neutral tones and supple, featherweight fabrics… SU gives pride of place to luxurious materials and finishes, transparency, lightness and fluidity, to create a fresh vision of dressing for the sun, for home, and for self : pure, chic and cool.