About us

Paris - Istanbul

SU – which means water in Turkish – was born of an encounter at the intersection of Asia and Europe, between Paris and Istanbul. Reflecting a subtle balance between Parisian chic, Anatolian crafts-manship and Istanbul energy, SU breathes new life into Resortwear. The collection is designed in Paris, le Marais, and made in Istanbul, with the same producers since the beginning.

Savoir-faire revived

Combed cotton gauze, linen voile, refined raw edges, hand-knotted fringe, hand-painted textures… SU is proud to work only with the finest natural materials, whether in fabrics custom-made in Anatolia or the highest quality fabrics sourced in Italy. A reverence for artisanal techniques and handcrafted savoir-faire is reflected in every step of the production process, to ensure that each piece is unique.

Relaxed elegance

Kaftans, dresses, kimonos, and ponchos inspired by the most remote shores, offered in a palette of neutral tones and supple, featherweight fabrics… SU gives pride of place to luxurious materials and finishes, transparency, lightness and fluidity, to create a fresh vision of dressing for the sun, for home, and for self : pure, chic and cool.